Collection: Inoui Editions

Behind the poetic universe of Inoui Editions lies a story of friendship, that of two women overflowing with creativity. Lise, a fashion designer and graduate of the prestigious Berçot fashion school, and Mathilde, also a designer. Enrolled at the Beaux-Arts since the age of 11, she never goes anywhere without a notebook and pencil in hand. Together, they collaborated with major fashion houses before embarking on the ambitious adventure of combining their talents to found their own brand, putting design at the heart of every creation. These were the building blocks that led to the founding of Inoui Editions in 2009, a line of printed scarves, each one telling a story like a painting. , Inoui Editions is also born from the love that Lise and Mathilde share for the Baie de Somme, the land of their childhood. , Since this is where their imagination was formed, it is only natural that they created their design studio facing the bay, in an old boathouse. Every day, this wild and lush nature, this palette of infinite colors and light in constant metamorphosis, changes at the rhythm of the tides as it passes before their eyes. These are the catalysts that have inspired the brand's chimeric and poetic universe since its creation. Inoui Editions is ultimately a strong and united team, a small family that has been working side by side for eleven years with the same vision to achieve a unique and distinct beauty. All decisions are made collaboratively, around a table. To stimulate creativity, compare different perspectives, challenge one another, and propose increasingly inspiring collections.